Jan. 16, 2023

Podcasts are not things to have; they are tools to use.

Podcasts are not things to have; they are tools to use.

Podcasts have exploded in popularity over the last few years, with more and more people tuning in to listen to their favorite shows on a regular basis. But despite this growth, there are still some people who see podcasts as a final destination unto themselves – something that you have simply for the sake of having.

I'm here to argue that this couldn't be further from the truth. A podcast is just a another new communication tool, one that can be used to share ideas and connect with others in a variety of ways.

First of all, it's important to remember that podcasts are simply audio recordings that are distributed over the internet. They can be produced by anyone, on any topic, and can be listened to by anyone with an internet connection. This means that podcasts have the potential to reach a truly global audience, regardless of where the listener is located.

But it's not just the reach of podcasts that makes them such a powerful communication tool. It's also the intimacy and connection that they can create between the host and the listener. When you listen to a podcast, you're not just passively consuming information – you're actively engaging with the host and their ideas. You're able to hear their voice and their perspective, and you're able to form a connection with them that you might not be able to get from reading a blog post or watching a video.

This is especially true for niche podcasts, which tend to have a dedicated and passionate audience. These shows often create tight-knit communities of listeners who feel a deep connection to the host and their content. These listeners are often more likely to engage with the host, whether that be through comments, social media, or even in-person meetups.

But it's not just the listeners who benefit from this connection. Podcast hosts also gain a lot from the relationship they have with their audience. They are able to get feedback and engagement on their ideas and content, which can help them to improve and grow as a creator. They also have the opportunity to build a personal brand and establish themselves as a thought leader in their niche.

And it's not just the hosts and listeners who benefit from podcasts as a communication tool. Businesses and organizations can also use podcasts as a way to connect with their audience and share their message. Podcasts can be a great way to build trust and credibility with potential customers, and they can also be used to share industry insights and thought leadership.

But perhaps the most important thing to remember about podcasts is that they are not a final destination unto themselves. They are simply one piece of the puzzle, one tool in the toolbox. Podcasts can be used in conjunction with other forms of communication, such as blogs, videos, and social media, to create a holistic and effective marketing strategy for your message ... But, what's your message?

In conclusion, Podcasts are a powerful communication tool that can be used to reach a global audience, create intimacy and connection, and build trust and credibility. It's not enough to just have a podcast — another communication tool. You need to have something to communicate! Podcasts can be used by anyone, whether you're an individual or an organization, to share your message and connect with others. So, don't just see podcasts as a thing to have and maintain, but as a tool that can help you achieve your goals once you set them.